Mobile Ad Platform
Product: Mobile Ads and Inventory Management tool
Product Description: DIY Tool to enable inventory management and monetization for publishers with Ad distribution & ROI analysis for advertisers.
Role: Responsible for driving design for tools. Coordinate between Product management, Development and UX Design team.
Key Contributions:
UI and Wireframes for tools, for publisher to monetize Ad Placements and for advertiser to run and manage campaigns, associated with a single deal.
Introduction
Advertiser and Publisher facing tools for managing Mobile Ad Campaigns and Ad Placements, and reporting/analytics for the same.
Publisher Tool-
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Creating Placements and adding deals with various Advertisers
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Associating and managing deals, in-house campaigns and Ad Networks to Ad Placements
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Reporting on different Placements and Properties
Advertiser Tool-
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Creating and managing Campaigns for deals
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Creating and managing different Ads under a campaign based on placement properties
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Reports and analytics on Campaigns
Task Flow
Ad Types
Placement Management Screen
Ad types comparative Study
Campaign Management Screen
