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MX Studio and Modules

 

Product:

Mi Studio Desktop Tool for creating and managing mobile websites and apps

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Role:

An integral part of the product team from the ideation stage, which was used and appreciated by multiple customers.

Led UX design team to define the user experience for the tool. Feature prioritization based on, Support Tickets, Usage Data Analysis, User Study, and Surveys.

Responsible for building consensus on the next product features amongst key stakeholders. Interfacing with potential customers via product demos and training.

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Key Contributions:

Led design team that was responsible for designing 40+ ready to use modules for creating mobile site & Apps. Created a theme-based approach for styling these modules.

 

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Objective & Success mesurement
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Objective

 

  • Support growth for business in multiple verticals by creating ready to use modules for creating mobile sites

  • Reduce learning curve to support higher adoption for the users

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Success metrics

 

Adoption phase (First 20 users from more than 4 accounts)

  • Number of ready to use modules available for the user

  • Number of times a module is used

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Retention phase (First 50 users from more than 10 accounts)

  • Number of ready to use modules available for the user

  • Number of times a module is used

  • Time for configuring the module

  • Number of sites created per account

Discovery phase
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Background

 

  • The current modules were used internally for creating microsites were created for a specific customer need

  • The business wanted to create this as SaaS Product for different verticals with the initial focus on media & entertainment

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User Study & insights

 

User interviews with internal & external users (New user & expert users) 

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Insights:

  • Users are not updated when the new modules are released & there is no place for users to get information on new/upcoming modules or features

  • A lot of time is spent in configuring the modules and the process is repetitive & boring

  • The ability to quickly style modules will be useful

  • The assets manager & feed manager will positively impact the retention

  • A lot of the time sites duplicated and the only change is feeds supporting the modules

  • Bugs & small fixes (Quick fixes)

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Comparative Study:

Identifying modules
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  • Identifying if the usecase can be resolved using out of the box components or we need to create custom components

  • Brainstorming on if a out of the box component can be created which will solve the use case

  • Making sure the data from the customer & data supported by the module match

Design phase
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Process

 

  • Identifying standard multiple other mobile sites relating to the module

  • Defining use cases

  • Defining user flow

  • Defining device-specific or OS-specific flows

  • Creating Visual Design Styling options

  • Defining configuration panel for the module

  • Design QA & test the module in the tool 

  • Ongoing enhancement & version releases

  • Sales & training support

Module Development Document

Redesigning Site,Page and Module Styles based on Themes

Reference document for designing Module

Theme based styling concept for Modules (Enhancement)

Mobile site created using modules

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